Indira Brand Slam-Summit & Awards is an annual flagship event hosted by the prestigious Indira Group of Institutes, Pune to recognise the efforts of market leaders. It serves as a forum for exploring the evolving landscape of Marketing and Branding practices in the contemporary era.
The objective of Indira Brand Slam is to discuss Innovations in Branding & Marketing that have led to greater market penetration and reach t o the cus-tomer, recognize brands that have by sheer power of innovation reinvented themselves & Iconize Brand Leadership in multiple sectors. IBS aims to attract India's best corporate and business minds to campus and give our students practical and tactical insigh ts into the corporate world. The speakers and awardees are the role models for the next generation and the learning is price-less.
The Indira Brand Slam Summit, hosted by the Indira group annually is instrumental in bringing the sta te of the art knowledge from the markets to the classroom. It not only provides an immense learning opportunity to students and peers, but also provides IGI a platform to acknowledge and recognize successful marketing and brand-building strategies by companies in addition to the best marketing minds that make this happen for their brand. We also look forward to interact and felicitate HR Professionals for their immense contribution towards the growth of Indian Economy and service to society.
In the wake of the post-Covid era, the business world witnessed a profound shift in Marketing and Branding strategies . Traditional approaches gave way to innovative ones as businesses transcended geographic boundaries. Today, the emphasis is on crafting marketing messages that resonate personally with individuals, aligning with their unique situations and values rather than just demographics.
Establishing a human connection within commercial communication is the new norm, requiring the redefinition of consumer segments based on multiple dimensions that influence their purchasing behavior. Businesses are now inclined to develop novel marketing strategies in response to changing consumer attitudes. Predicting the complex internal and external environment of the business is crucial. Simultaneously, firms need to embrace digitalization and incorporate various technological components to enhance their economic position.
The 11th edition of the Indira Brand Slam Summit and Awards, organized by the esteemed Indira Group of Institutes (IGI) on October 27, 2023, had the theme "A Makeover of Marketing and Branding in the New Era." For the first time, this event took place at Sahara Star, Mumbai, commemorating 30 years of IGI's presence.
This spectacular gathering witnessed the participation of corporate leaders and management students. The event, characterized by its dynamic blend of education and innovation, featured the prestigious 'Marketing Excellence Awards' recognizing top marketing managers for their exceptional contributions and the 'Dr. Tarita Shankar Excellence Awards for Alumni,' which celebrated the achievements of alumni.
During the event, Dr. Tarita Shankar, the chief mentor of IGI, underscored the empowerment of women and their role in enhancing the Indira brand in the context of the Indira @40 initiative. Chief Guest Mr. M.V.S. Murty, Chief Marketing Officer at Federal Bank Ltd., shed light on branding intricacies and advocated for marketers to become storytellers. Guest of Honour Mr. Chetan Wakalkar, Founder of Eduallies Consulting, discussed the significance of technology in brand creation and the importance of personal branding. Marketing Excellence Awardees shared their valuable experiences in line with the event's theme.
Keynote speaker Mr. Ahmed Aftab Naqvi, Global CEO and Co-founder of GOZOOP, advised the audience to maintain a growth mindset and focus on essential qualities for becoming marketing leaders, such as having a broader vision, keen observation skills, and self-belief. Other prominent speakers, including Mr. Rohan Jain, Mr. Ajay Ravindran, Mr. Rathin Lahiri, and Mr. Rishabha Nayyar, shared their insights on various aspects of marketing and branding in the new era.
The event also featured two panel discussions, with the first focusing on "GLOCAL (Global+Local) Branding-Reaching Beyond Borders." The panelists, including Mr. Rutvij Gokhale, Mr. Ajay Pathak, and Ms. Abha Chawhan, discussed global and local branding in a new era, moderated by Mr. Shreyansh Shukla.
The second panel discussed "Brand Renaissance-Sustainable Energy for Success," with panelists like Mr. Bheemsha LT, Mr. Subrata Basu, Dr. Ashish Bajaj, and Mr. Zameer Kochar, highlighting the importance of sustainability for brand success, moderated by Mr. Rishikar Krishna.
Further insights were shared by Mr. Deepak Srivastava and Ms. Samyukta Iyer, with a focus on technology for personalization and the power of consistency, networking, self-branding, and creativity, respectively.
Dr. Tarita Shankar, along with IGI's leadership, faculty, and students, graced this mega event, reflecting the institution's unwavering commitment to excellence in education and beyond. This day served as a perfect blend of celebration and recognition, showcasing the enduring spirit of innovation and adaptability, ensuring that the legacy of excellence continues to shine brightly in this new era filled with challenges and opportunities.
This event promises to showcase thought-provoking case studies, discussions, and addresses that dive deep into the "Makeover of Marketing and Branding practices in the New Era." We cordially invite you to be a part of this transformative experience and nominate yourself for an Award in the field.