Hosted by Indira Group of Institutes, the event saw individuals from all walks of life present in large numbers, to honour individuals who have contributed in the field of marketing and branding. The dignitaries awarded at the event were M. V. Tanksale, R. S. Subramanian, K. R. Narayanan, R. Padmanabhan, Kumar Iyer, Anil Khanna, Tara Prabhakar, Bishwajeet Samal, T. V. Thyagharajon, Anjan Bhowmick, Sameer Soman, Saugata Mitra, Sanjay Mutthal, Manisha Amol and Vijay Amrit Raj among others. The award ceremony was followed by an energetic performance by singer KK. The moment KK came on stage, the members in audience cheered and clapped. Known for his versatility, he made sure everyone was up on their feet dancing and singing to the popular number Koi Kahe. We also spotted Dr. Tarita Shankar, Chairperson, Indira Group of Institutes, shake a leg to a few songs during the show. We also spotted Prof. Chetan Wakalkar, Group director, Indira Group of Institutes, Rasika Wakalkar, Laleh Busheri, Roopa Khanna, Kearron Chavaan, Neelam Sanas among others, enjoying the performance.